Before becoming disabled, I worked in marketing for some of the world’s most iconic brands, including Fruit of the Loom, Spalding, and Tractor Supply, Co.
This experience, combined with self-determination, led me to start Disability Dame, a business at the forefront of the disabled and chronically ill parenting community.
In just over 1 1/2 years, I’ve created a dedicated online community that feels seen and heard. With a growing social media following and consulting partnerships with Coppertone Sunscreen, Vaseline, and Band-Aid, I know how to position your company to take advantage of this untapped market.
The Disability Dame instagram account is averaging a 7.73% engagement rate (Sept. ’21). The median across all industries is 1.22%. With just under 7,000 followers, I have two reels with over 1 million views (Nov. ’21).
So, what does this mean?
Simply put, I know how to create content that resonates with an audience. It’s no longer about how large your social media following is, but how connected your audience feels toward your message.
People want less curated accounts and more authenticity. It’s not about always saying the “right” thing as it is about showing up and standing up for what your audience believes in.
Disability Dame is currently showing up on the first page of Google Search Results for over 31+ keyword terms.
So, what does this mean?
I know how to create an SEO strategy that gets your content in front of a highly targeted audience FOR FREE.
In August 2021, I threw a fundraiser asking for $31 donations for my 31st birthday. All proceeds went to Live Like Lou’s campaign to build a state-of-the-art ALS research facility at Vanderbilt.
Through the generous support of others, we raised over $22,800 with a 100% match from Vanderbilt Medical Center, totaling a contribution of $45,600 to the campaign.
So, What Can You Hire Me To Do?
Do you see the value of making products for the disabled community but don’t have any insight into the life of someone who’s disabled? If you want to look like a marketing genius by tapping into this untouched market but are missing the perspective of someone with a disability on your team, this is where I can help!
In today’s world, companies are evaluated by their commitment to “doing good,” while the pandemic has brought focused attention to the disabled and immuno-compromised community. As a result, companies can’t afford to ignore the ever-evolving values of the upcoming generation, and, instead, must adapt to new market demands.
From product development, to branding, to digital marketing, I not only have the experience of someone who is physically disabled, but I have a proven track record of creating a brand from scratch that resonates with this community.
Don’t miss out on this $13 trillion market, contact me today to get started!
Corporate contracts are highly individualized based on the needs of the business. Contact me to schedule a meeting so we can discuss how I can help grow your business.
1:1 marketing consulting services
Are you struggling to find qualified leads that convert to sales? Do you have a great product or idea but don’t know how to effectively get it in front of the right audience? That’s where I can help!
By outlining your branding, social media, target audience, web presence, and lead generation tactics, I will help you create a tailored marketing strategy that gets your business in front of customers who are looking to buy exactly what you offer.
Although I don’t only work with businesses in the chronic illness and disabled community, I do love focusing on this niche.
Don’t hesitate getting your business off the ground, let’s get started today!
- 2-6 month program length options with flexible payment plans (for weekly call plan) or 4-12 month program length options with flexible payment plans (for biweekly call plan).
- On-boarding 30-minute call (not counted as one of your program calls) + on-boarding form that tells me where you’re currently at and what you want to accomplish with your business.
- Weekly or biweekly 50-minute zoom calls where you will learn new concepts + we will tangibly put your specific ideas into action
- Post-call session notes outlining what we discussed and bite-sized goals for the week
- Option to add on one-off advising calls moving forward after program completion
Do you have a stellar product that would enhance the lives of people in the disabled and chronically ill community? Then, let’s chat, because I’m trying to get the people what they need in this often underserved market.
We can partner in a variety of ways including:
- Sponsored blog posts
- Advertising spots on Disability Dame
- Sponsored social media posts
- Affiliate commissions
- Freelance writing
- Content creation
I love working with businesses that can offer truly great products to the chronically ill and disabled community.
I’m happy to send a media kit upon request!
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